Kenvue Inc, a United States-based consumer health company, will deploy more resources to support medical associations and professionals to foster the management of minor ailments in China over the long term, said a senior executive.

To advance this goal, the New Jersey-headquartered company signed a strategic cooperation memorandum in mid-March with the Self-Care Branch of the Beijing-based China Association of Health Promotion and Education. The partnership aims to support the association in enhancing public health literacy and self-care capabilities, contributing to the development of the Healthy China 2030 Initiative.

This move also follows the recent release of the Expert Consensus on Minor Ailment Management (2025) in early April. This document was jointly compiled by professional branches of the China Medical Association, the Chinese Medicine Education Association and the China Association of Health Promotion and Education.

Ellie Xie, Kenvue's group president of Asia-Pacific, said that as a large multinational corporation, Kenvue holds a profound understanding of the value of managing minor ailments for the health and well-being of individuals, their families, their communities, the healthcare system and society as a whole.

"We are delighted to see the release of China's first expert consensus on the management of minor ailments. It is a great step forward under the Healthy China 2030 Initiative, by integrating global perspectives, cutting-edge academic findings, and extensive clinical experience from credible academic institutions and well-known experts," said Xie.

"This Consensus brings greater inspiration for the development of the big health industry, offering a clearer path for us to drive innovation and unlock market potential," she added.

According to experts, the consensus draws on expert insights and authoritative literature from a wide range of medical disciplines, including general practice, pharmacy, respiratory medicine, gastroenterology, dermatology, pediatrics, otolaryngology, pain management, and dentistry.

Its goal is to define and delineate the scope of minor ailments more clearly, enhance the ability of primary healthcare providers, pharmacies and patients to recognize and manage these conditions, and support the optimization of the healthcare system to elevate overall public health outcomes.

Chi Chunhua, chairperson of the Chinese Medical Association's general practice branch, and director of the department of general practice at Peking University First Hospital, said this marks the first time an academic framework for minor ailments has been established in our country. The release of this consensus represents a significant milestone in advancing the goal of "joint contribution and shared benefits for universal health," as outlined in the Healthy China 2030 Initiative.

With a history spanning 135 years, Kenvue offers a comprehensive product portfolio that covers areas such as coughs and colds, fever, pain relief, allergies, smoking cessation, oral health and skin health.