Beijing's Huaqi Information Digital Technology Company, famous for its brand "Aigo," recently made an alliance with Manchester United, reported China Business News. The Chinese enterprise aims to exploit its oversea market
Manchester United and Huaqi have signed a 5-year agreement. Manchester United will receive 35 million Pounds (about 400 million RMB) from Huaqi. This overseas contract agreement between Manchester United and Huaqi is the largest overseas contract for Chinese enterprise so far.
The website Aigo MUSIC, one of Huaqi subsidiary companies will be in charge of global research and development, in popularizing the sales of Aigo & Manchester United product lines. The contract marked the beginning of Aigo and Manchester United brand names entering the international market of the digital camera, multimedia players, and USB flash disk. Manchester United and Huaqi will start co-branding cell phones that will be released into the Chinese market later this year.
Before Manchester United, Disney, and McLaren Mercedes were Huaqi Company's partners. "I believe cooperate with Manchester United will greatly enhance Aigo digital products' reputation in oversea countries, and also it will speed Huaqi Company's globalization progress" said Zhang Shuling, the president of Aigo MUSIC website.
Huaqi Company is not the only Chinese enterprise that wants to cooperate with Manchester United. Shenzhen Evoc Intelligent Technology Company intended to collaborate with the famous soccer team to enter global market, but failed because of the 18 million pounds price tag.
Like Huaqi Company, Shenzhen Evoc Intelligent Technology Company plans to sponsor famous sports teams to win reputation, as Lining and Peak have shown the lead in this regard. Lining and Peak have well explored overseas market by sponsoring the NBA game,
For more information, please consult the coverage in Chinese at:
http://www.china-cbn.com/s/n/000004/20090624/000000118773.shtml
(China.org.cn by Wu Huanshu, June 24, 2009)
