Fast food chain KFC has decided to add Shaobing, the Chinese traditional snack, to the set menu of its restaurants in China.
From next Monday, all KFC stores will start serving shaobing, but only during breakfast period, China Daily reported Wednesday.
Other details such as pricing, shape, taste, and the name of the new item on KFC menu, are being kept under wraps till June 15.
The history of shaobing could be traced back to the Han Dynasty (206 B.C. - 220 A.D.). It is a round toasted cake with sesame dotted on the surface.
Earlier this month, KFC brought up an online topic - Crazy Shaobing, Goldbach's Conjecture - on major Chinese websites like sohu.com. Online citizens showed great interest in the new launch. They aver that KFC has been a trendsetter in selling such traditional Chinese food, but analysts said the localization measure is more of a way to counter the financial crisis rather than attracting eyeballs.
(Xinhua News Agency June 10, 2009)
